formerly standout agency
music marketing
Data-Driven Campaigns Built for Independent Artists, artist teams, and growing labels
STRATEGY
Customized release campaigns designed to impact the algorithms
growth
campaigns focused on growing real, active fanbases before vanity metrics.
execution
hands-free campaign setup, management, and resolution. we handle it all so you don’t have to!
clarity
Transparent ad spends, campaign reports, and reviews of what’s working and what isn’t.
THE APPROACH
No Vanity Metrics. No Bought Streams. Just Real Fans.
most marketing agencies focus only on vanity metrics: streams that are often times generated from playlists, or marketing to low-engagement countries that have nothing to do with your long-term growth strategy, and won't translate to real career momentum.
At Standout, our marketing services focus on conversion: building direct-to-fan pipelines through targeted ad campaigns, strategic landing pages, pre-save pushes, and long-term audience retargeting.
We turn passive stream counts into dedicated followers, show goers, and merch buyers.
THE APPROACH IN ACTION
CAMPAIGNS FOR ANY GOAL
Release Boost
Strategy: A month of Meta ads built around one release to grow your listeners and followers on Spotify.
Who it's for: Artists with a single, EP or album coming out (or just out) who want a focused push without a long-term commitment.
What's included:
- Landing page / smart link for the release
- Targeting built around fans of similar artists
- Ads made from your existing photos, videos and clips
- Mid-month check-in and end-of-month results summary
One time $500 (ad spend included)
Full Release Program
Strategy: Strategy, content and ads for a full release cycle, planned with you from rollout to results.
Who it's for: Artists and teams who want a partner for the whole release, not just the ads.
What's included:
- Release strategy and timeline
- Ad and social content made for you (reels you can also post organically)
- Meta campaigns with landing pages and twice-monthly reports
- Guarantee: growth in 30 days, or we cover your ad spend
Starting at $1,250
Tour & Live Events
Strategy: Create awareness and drive ticket sales for upcoming events.
Who it's for: Artists, teams or promoters/venues who want to maximize return for upcoming events.
What's included:
- Meta ads campaign with geo-targeting for specific markets/cities
- Specialized landing pages designed for high conversion
- Ticket link conversion tracking
- Geo-specific ad asset creation
- Venue/promoter & artist campaign alignment
One time $500 (+ ad spend per show date)
FAQ
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All campaigns run directly through our established agency ad accounts to leverage our historical data and high trust scores. You simply select your desired campaign tier and ad budget directly on our website at checkout, and we invoice you for the campaign in one clear, consolidated transaction.
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We provide full transparency every 7 to 10 days. You will receive a personalized video walkthrough from our team breaking down your campaign metrics, conversion rates, audience growth, and cost-per-click, along with any adjustments we are making to optimize your results.
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Streaming Growth: Requires a 3-month minimum commitment to allow the algorithms time to properly optimize, retarget, and scale your audience.
YouTube Growth: Runs for 1 month (spanning the 28 days following a new release).
Tour & Event Marketing: Handled as a one-time flat fee per tour or event run.
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No, and you should be cautious of services that do. We never use bot networks, pay-for-placement schemes, or black-hat tactics that risk taking down your DSP profiles.
We focus exclusively on direct-to-fan ad campaigns that bring legitimate, lasting listeners and real followers to your music.
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Absolutely. Our Marketing & Customized Services are 100% standalone. You can keep your existing distributor and retain 100% of your masters and royalties while leveraging our agency campaigns.
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You provide the raw content - b-roll, live video, studio footage, audio masters, and artwork.
Our team takes your assets, edits short-form variations, writes high-converting ad copy, and formats everything specifically for Meta and TikTok ad algorithms.
ready to grow?
Select a package to launch your campaign today, or tell us about your upcoming project for a custom strategy recommendation.