formerly standout agency
music marketing
Data-Driven Campaigns Built for Independent Artists, artist teams, and growing labels
STRATEGY
Customized release campaigns designed to impact the algorithms
growth
campaigns focused on growing real, active fanbases before vanity metrics.
execution
hands-free campaign setup, management, and resolution. we handle it all so you don’t have to!
clarity
Transparent ad spends, campaign reports, and reviews of what’s working and what isn’t.
THE APPROACH
No Vanity Metrics. No Bought Streams. Just Real Fans.
most marketing agencies focus only on vanity metrics: streams that are often times generated from playlists, or marketing to low-engagement countries that have nothing to do with your long-term growth strategy, and won't translate to real career momentum.
At Standout, our marketing services focus on conversion: building direct-to-fan pipelines through targeted ad campaigns, strategic landing pages, pre-save pushes, and long-term audience retargeting.
We turn passive stream counts into dedicated followers, show goers, and merch buyers.
THE APPROACH IN ACTION
CAMPAIGNS FOR ANY GOAL
SPOTIFY growth
strategy: meta Conversion ads designed to grow your catalog & followers on streaming platforms.
WHO IT’S FOR: Artists or teams who want to grow catalog or followers consistently, or in off-cycles.
WHAT’S INCLUDED:
Pixel-integrated landing page creation
ad asset creation (we share with you so you can use as organic content)
twice-monthly video reports
guarantee: growth in 30 days, or we cover your ad spend.
monthly $400 (+ ad spend)
youtube growth
strategy: youtube ad campaigns designed to increase views, subscribers, and engagements on your channel & videos.
who it’s for:Artists or teams who want to grow new videos, or channels.
what’s included:
painless ads setup - no need to authorize accounts.
weekly optimization of campaign to ensure most efficient spend
twice-monthly video reports
guarantee: growth in 30 days, or we cover your ad spend.
one time $500 (+ ad spend)
TOUR & LIVE EVENTS
strategy: create awareness and drive ticket sales for upcoming events.
WHO IT’S FOR: ARTISTS, teams OR PROMOTERS/VENUES WHO WANT TO MAXIMIZE RETURN FOR UPCOMING EVENTS.
WHAT’S INCLUDED:
Meta Ads Campaign WITH Geo-targetING for specific markets/cities
specialized landing pages designed for high conversion
Ticket link conversion tracking
GEO-SPECIFIC ad asset creation
Venue/PROMOTER & ARTIST campaign alignment
ONE TIME $300/600 (+ ad spend)
INTERESTED IN A CUSTOMIZED SOLUTION?
IF YOU NEED SOMETHING BIGGER OR LONGER IN SCOPE, WE CAN CUSTOMIZE A MARKETING PLAN FOR YOU. LET US KNOW IN THE SUBMISSION FORM AT THE BOTTOM OF THIS PAGE!
FAQ
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All campaigns run directly through our established agency ad accounts to leverage our historical data and high trust scores. You simply select your desired campaign tier and ad budget directly on our website at checkout, and we invoice you for the campaign in one clear, consolidated transaction.
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We provide full transparency every 7 to 10 days. You will receive a personalized video walkthrough from our team breaking down your campaign metrics, conversion rates, audience growth, and cost-per-click, along with any adjustments we are making to optimize your results.
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Streaming Growth: Requires a 3-month minimum commitment to allow the algorithms time to properly optimize, retarget, and scale your audience.
YouTube Growth: Runs for 1 month (spanning the 28 days following a new release).
Tour & Event Marketing: Handled as a one-time flat fee per tour or event run.
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No, and you should be cautious of services that do. We never use bot networks, pay-for-placement schemes, or black-hat tactics that risk taking down your DSP profiles.
We focus exclusively on direct-to-fan ad campaigns that bring legitimate, lasting listeners and real followers to your music.
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Absolutely. Our Marketing & Customized Services are 100% standalone. You can keep your existing distributor and retain 100% of your masters and royalties while leveraging our agency campaigns.
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You provide the raw content - b-roll, live video, studio footage, audio masters, and artwork.
Our team takes your assets, edits short-form variations, writes high-converting ad copy, and formats everything specifically for Meta and TikTok ad algorithms.
ready to grow?
Select a package to launch your campaign today, or tell us about your upcoming project for a custom strategy recommendation.