Formerly Standout Agency
Music Marketing
Data-driven campaigns for independent artists, artist teams and growing labels.
Built for metalcore, post-hardcore, rock and metal. Real fans first, with transparent ad spend and honest reporting.
How We Work
Four Things Every Campaign Gets
Whatever you pick, this is how we run it.
Strategy
Custom release campaigns built to work with the platforms' algorithms, not against them.
Growth
Real, active fanbases before vanity metrics.
Execution
Hands-free campaign setup, management and reporting.
Clarity
Transparent ad spend, regular reports and honest reviews of what is and isn't working.
Campaigns For Any Goal
Pick Your Campaign
One release, a full release cycle, or a run of shows.
Release Boost
Strategy: a month of Meta ads built around one release to grow your listeners and followers on Spotify.
Who it's for: artists with a single, EP or album coming out (or just out) who want a focused push without a long-term commitment.
What's included:
- Landing page / smart link for the release
- Targeting built around fans of similar artists
- Ads made from your existing photos, videos and clips
- Mid-month check-in and end-of-month results summary
One time $500 (ad spend included)
Get StartedFull Release Program
Strategy: strategy, content and ads for a full release cycle, planned with you from rollout to results.
Who it's for: artists and teams who want a partner for the whole release, not just the ads.
What's included:
- Release strategy and timeline
- Ad and social content made for you (reels you can also post organically)
- Meta campaigns with landing pages, a live artist dashboard and results reports
- Guarantee: 20% Spotify growth in 30 days, or we cover your ad spend until you get there
Starting at $1,250 for 90 days
After 90 days: Marketing Only, $200/month plus ad spend. Cancel anytime with 7 days' notice.
Get StartedTour & Live Events
Strategy: create awareness and drive ticket sales for upcoming events.
Who it's for: artists, teams or promoters/venues who want to maximize return for upcoming events.
What's included:
- Meta ads campaign with geo-targeting for specific markets/cities
- Specialized landing pages designed for high conversion
- Ticket link conversion tracking
- Geo-specific ad asset creation
- Venue/promoter & artist campaign alignment
One time $500 + ad spend per show date
(Low $50 · Medium $100 · High $200)
Guarantee terms for the Full Release Program: See the terms.
FAQ
Good Questions
The things bands ask us most before starting a campaign.
How are ad spend and billing handled?
Campaigns run through our ad accounts. Release Boost includes the ad spend in the $500. For the Full Release Program and tour campaigns, ad spend is invoiced separately from our fee, and 100% of it goes to your ads.
How will I get updates?
Release Boost: a mid-month check-in and an end-of-month results summary. Full Release Program: a live artist dashboard with your timeline and reels, plus Week 1, Month 1 and Day 90 reports.
How long do campaigns run?
Release Boost runs for one month. The Full Release Program runs for 90 days, then moves onto Marketing Only at $200/month plus ad spend unless you cancel by email at least 7 days before the next billing date. Tour campaigns are one flat fee per run.
What does the 30-day guarantee cover?
It's part of the Full Release Program. Growth is measured in Spotify for Artists as the average change in monthly listeners, streams, saves and playlist adds, compared with the 28 days before your first ad campaign. If it doesn't reach 20% within 30 days, we pay the ad spend until it does, as long as your assets and access arrived on time. Full terms.
Do you guarantee a number of streams?
No. We never use bots, pay-for-placement or black-hat tactics. Be careful with anyone who promises you a set number of streams.
Can I use your marketing if I use another distributor?
Yes. Our marketing works on its own. You keep your distributor and 100% of your masters and royalties.
Do I need to supply videos and graphics?
Yes, send us your raw content: b-roll, live video, studio footage, audio masters and artwork. We edit it into ads and reels and write the copy.
Ready To Grow?
Pick A Campaign, Or Tell Us About Your Project
Not sure which fits? Tell us about your release and we'll recommend the right campaign.