marketing

marketing helps you cut through the noise with high-converting digital ad campaigns designed to trigger streaming algorithms and convert casual listeners into dedicated fans. We treat your music like a premium brand, focusing on measurable audience growth and data-driven visibility across Meta, Google, tiktok, spotify, x and more.

  • self-starter:An advisory-only track where we guide your marketing strategy without touching the ad manager. We will review your existing campaigns, advise you on the exact when, why, and how of modern music advertising, and show you how to optimize your budget - leaving the actual technical setup and execution to you.

  • co-pilot: A completely done-for-you tier where our team takes total control of your digital advertising. We handle everything from audience targeting and ad creation to daily optimization and budget management, executing the campaign seamlessly on your behalf (note: client provides their own ad budget).

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marketing faq

  • WE CAN RUN ANY TYPE OF CAMPAIGN, THOUGH WE TYPICALLY FOCUS ON CONVERSION CAMPAIGNS SET UP THROUGH META, YOUTUBE ADS, OR TWITTER/X ADS.

    THE MAJORITY OF THE MARKETING WE DO WILL BE GROWING YOUR FANBASE (EMAILS), ALGORITHMIC GROWTH ON NEW RELEASES AND VIDEOS, AND TOUR MARKETING.

  • You, the artist, are responsible for covering ad spend.

    We run ads through our agency ad accounts (not your artist account), while still showing ads on your artist profiles.

    However, because spend can vary month-to-month, we invoice ad spend separately from the Artist Fee here on this website.

    If any ad spend is unused at the end of a campaign, we roll it over for the next campaign.

    There are no refunds on ad spend.

  • All ads are set up and managed in our agency ad accounts. We do this for multiple reasons, but mostly because it’s the easiest and quickest way to get ads running.

    Ads will show to listeners from your artist profiles on social networks, and all interactions will count toward your algorithmic scores on those platforms.

    Exact placements depend on the type of campaign we’re running.

  • For Co-Pilot artists, yes we do. We are always happy to use whatever content you have, but we will make our own in addition to whatever you provide.

    Can we approve the ads you create? No. If you’re working with us, you need to trust our experience. Adding in a QC step only gets in the way of being efficient with a campaign.