WHAT LIES BELOW
The ultimate proof of concept: How a developing agency client became a signed label artist.
The Baseline: What Lies Below started with Standout with great music but a fractured release strategy, sitting at under 10,000 monthly listeners and looking for a way to break through.
The Strategy: We deployed a heavy combination of data-driven marketing and strict career coaching. We optimized their rollout timelines and treated their music like a business until they became a project worth investing in.
The Velocity: We officially upstreamed and signed them to our record label, Theoria Records. Today, they have crossed 230,000+ monthly listeners, secured official tour booking representation, and landed multiple nationwide support tours.
